Big thanks to Karen Grossman for featuring us in MR. Magazine prior to the Chicago Collective.
January 30, 2025
We love the backstory: two college roommates from Yale University ended up switching from finance to fashion, following their passion for golf. Today, having spent the past 10 years cultivating a successful golf apparel collection for pro and resort shops (think Peter Millar’s cooler, younger brother), John Bourne and Alex Holderness are moving toward a more comprehensive sportswear collection for men’s specialty stores. From selling three shirts in three colors from the trunk of their car, they now work out of a beautiful 44,000 square-foot showroom/office/warehouse in Armonk, NY, with about 100 employees.
We are our customers,” explains Alex. “When we played golf in college, we’d complain about poor-fitting golf apparel. We wanted a classic polo in a slimmer fit with a more structured (less rumpled) collar. We couldn’t find it, so we created it…” (The secret, I’m told: diagonal placement of the collar stays. Suggested retails on polos: $105-$115.)
Clearly, John and Alex are obsessed with quality, carefully sourcing every detail from the most upscale fabrics (Scottish cashmere) to genuine shell buttons. Key items for fall ‘25 include cashmere blend sweaters and vests, and comfortable corduroy trousers. Check out Holderness & Bourne, booth 2038.
Read the full story: https://mr-mag.com/editors-picks-five-brands-to-see-at-the-chicago-collective/
