Let's say you're a golfer who's beginning to place greater value on the quality of what you wear. Let's say you also see the value in supporting small, up-and-coming brands that generally ideate and design all their goods right here in the U.S. Lastly, let's also say that while you might not want to admit fashion is at the forefront of your mind, you certainly care about it in an understated way. Then read on, fellow golfers. Because here are six brands that are bringing a fresh twist to the golf apparel industry. You probably never knew they existed, but you'll want to support them in a hurry.
After bonding over a love of golf, Alex Holderness and John Bourne, who met at Yale's School of Management, launched this men's shirt company to offer a mix of classic style with a modern fit.
This is just the company's third full year, but H&B shirts, sweaters and vests can be found in clubhouses at some of the finest golf courses in the country, from Winged Foot to San Francisco Golf Club. It's easy to see why, with a mixture of classic style, tailored fit and a everyday wear vibe.
Golf clothes shouldn’t be a costume. If need be, players should be able to go from the course to a restaurant without screaming “I played golf today!” with their attire. Holderness and Bourne is a New York City-based company that is super-golfy, classic and tailored. They also sell duffels and shoe bags, but polos are the bread and butter. A built-in collar stay and cutaway collars are two subtle features that show their attention to detail and elevate H&B’s shirts.
Here’s what I like about H&B: their shirts and gear are meant for simplicity. They focus on great fabrics, and even more so on outstanding cuts. The cutaway collar gives the shirts a dressed up feel, and the fabrics are very comfortable, and very playable. The sleeves are just the right length, not too short which has (unfortunately) become the style. The best part? No logos. They don’t need them.
This season, Holderness & Bourne’s collection features an array of shirts in both traditional cotton blends and moisture-wicking fabrics. The styles will look right at home both on a course and at the club for post-round drinks.
I found myself another night in front of my laptop lost in my restless research to find a new golf fashion brand which offers in their portfolio of products style, function and quality combined in a tailored fit polo shirt. But this time I was really successful and I would like to introduce you to Holderness & Bourne