Tim Gavrich
One of golf apparel's biggest recent success stories, Holderness & Bourne is surging into pro shops and retail outlets across golf with a look that hews more traditional and modest, with mostly solids and stripes in lighter tones. Their new fabric, Airation, is excellent for hot days, as it includes perforations that amp up breathability. My one note on H&B is that while their fit is much truer to size than it was originally, their shirts are cut on the slightly narrower side. If you usually sit between sizes and like a looser fit, you may want to go up a size from your usual.
Tim's pick: The Springer Shirt (Airation): $115 | Browse all Holderness & Bourne golf shirts: $110-$145